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Because of the positive exposure and prestige of the Academy Awards, a lot of studios expend about 25 million dollars and use publicists especially to advertise their movies throughout what is usually known as the "Oscar season".[117] This has produced accusations of your Academy Awards staying affected extra by marketing and advertising and lobbyi

Phil Lord, co-producer of among the list of nominated films, The Mitchells vs. the Devices, tweeted that it absolutely was "Tremendous awesome to posture animation as a thing that Young children look at and Grown ups need to endure." The film's Formal social media accounts responded to the joke with a picture studying: "Animation is cinema."[172][1